Management Accounts 10 February 2024 5 min read

Mastering Budgeting for SMBs

A good budget is a roadmap for your business. Learn how to create budgets that are realistic, useful, and actually get followed.

A budget is your business plan expressed in numbers. Done well, it's one of the most useful tools you have. Done badly, it's a spreadsheet that gets ignored after January.

Here's how to create a budget that actually works for your small business.

Start with last year's actuals

The best starting point for any budget is what actually happened last year. Pull your Xero reports and look at your revenue and cost patterns month by month. This gives you a realistic baseline.

Be honest about growth assumptions

It's tempting to be optimistic in a budget. But a budget built on wishful thinking is worse than no budget at all - it gives you false confidence and masks real problems.

Be conservative with revenue projections. If you grew 20% last year, budgeting for 20% again might be reasonable - but only if you can point to specific reasons why that growth will continue.

Budget by department or project

If you have multiple revenue streams or cost centres, budget for each separately. This makes it much easier to spot where things are going off track.

Review monthly

A budget only works if you compare it to actuals every month. In Xero, you can set up budget tracking so you can see at a glance where you're ahead or behind.

Involve your team

If you have staff, involve them in the budgeting process. They often have the best insight into what costs are likely to increase and where savings can be made.

Jenkins & Co. helps businesses across Gloucestershire build and monitor budgets as part of our management accounts service. Get in touch to find out more.

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